Safety is the number one reason to install
winter tires on your Toyota vehicle. A set of four Toyota
approved, matched Winter Tires can help you meet the challenges
of driving through snow, ice, slush and subfreezing temperatures.
Winter tires offer more grip, controlled
acceleration and stopping power under these conditions than
All-Season tires can offer, without compromising dry road
handling and performance.
Why is a
set of Four Matched Winter Tires Necessary?
To avoid understeer, (the front tires
do not follow the trajectory the driver is trying to impose
while taking the corner, instead following a straight line)
or oversteer (the rear wheels do not track behind the front
wheels but slide toward the outside of the turn, throwing
the vehicle into a spin) always install Winter Tires in
sets of four.
Illustration of Understeer
Illustration of Oversteer
Installing only two Winter Tires can
lead to an excessive difference in road capability between
front and rear tires which could diminish vehicle control.
Winter Tires Enhance ABS and Vehicle Stability Systems
Winter Tires decrease the risk
of your brakes locking up. Your vehicle's stopping and cornering
power is only as good as the tires on the vehicle, and your
tires are all that is between the wheel and the road. With
electronics that monitor grip and stability, a perceived
loss of grip will activate the vehicle's controls that communicate
with your winter tires, telling them how to compensate and
New Winter Tire Technology
Modern Winter Tires are not
the same as the old, heavy, noisy, studded snow tires with
hard, brittle treads. Winter Tires offer more grip due to
advancements in technology.
Innovations in rubber compound
technologies have created a new generation of Winter Tires.
These advanced winter compounds are designed and formulated
to deliver more grip as the temperature goes down because
the tire stays soft and pliable. Today's Winter Tires enhance
traction without resorting to studs.
Unique Tread Designs
The advent of computer-aided
design has resulted in the development of a variety of effective
tread patterns. These new, block shapes pack more snow into
the treads, which build a stronger base for the tires to
push against. Tread blocks give you the power to stop.
All-Season Tread Design
Winter Tread Design (with sipes)
The tread design is further enhanced
by the addition of multiple sipes. These numerous squiggly
groves in the tread blocks operate like mini-squeegees.
When driving, they cut through water and slush to create
a better contact patch for the tread and thus, give greater
Do You Know What This Mark Means?
||Tires marked with the pictograph of a peaked
mountain with a snowflake meet specific snow traction
performance requirements, and have been designed
specifically for use in winter driving conditions.
If you will be driving in winter conditions,
install four Winter Tires that meet the "Winter Tire" designation
on your vehicle. These winter tires will assist you to control
your Toyota safely in cold and slippery conditions.
The Kent Brown Toyota Service Department
is the area's first Certified Toyota Tire Center, and has
a great selection of Toyota Approved tires in stock. We
include the Toyota Road Hazard plan with every Toyota approved
tire we sell, at no extra cost.
Contact our Service Department
for a great price on tires for your Toyota!!!